PACT+Analysis

toc =People: = = = >
 * Consumers of music (Users, fans)
 * Specifically: younger demographic (ages 18-30) who consume their music online
 * Artists & bands of any genre
 * Specifically: smaller, independent artists who are not currently signed to a record label (or third-party middle men), artists looking for an alternative way to distribute their music directly to their fans, artists who can benefit from the direct income, artists open to new business models and the use of new technologies in the music industry

=Activities: = > =Contexts: =
 * Multi-faceted application with different categories: music, concerts/events, merchandise, social
 * Multi-faceted web site with user profiles, music charts and user statistics, news, event listings, music content
 * Downloading music from home to play on MP3 player (various different formats) or burn to CD
 * Buying concert tickets (making it easier)
 * Purchasing merchandise (customizable style, colour, size, etc.)
 * User reviews, feedback, ratings, statistics, recommendations, see what other people are listening to
 * Create playlists and mix tapes that you can share with other users or embed in website / blog
 * Tagging songs by theme, mood, style, genre, etc. search by tags
 * Wish lists for yourself and to buy for others
 * Innovative web 2.0 one-stop music store (online website, desktop client, mobile device)
 * Use computer from home (for convenience) or access on mobile device
 * Allow artists to set their own prices (have their own sales, promotions, contests, vip access, perks)
 * Make buying tickets to events easier by having a visual map of the available seats so you can click where you want to be seated (no more mystery seats or guessing)
 * Allow fans to create their own custom merchandise
 * Share your favorite songs with friends by creating your own playlist or by sending a recommendation

=Technologies: =
 * Database-driven web site
 * User desktop application/client/program
 * Computers / internet
 * Portable Music Player
 * Online transaction ability, secure database (to accept credit card, paypal, email transfers, etc.)