User+Study

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=a) USER STUDY QUESTIONS:=
 * The purpose of this User Study is to determine how people consume music
 * We would like to determine how to improve the way people interact with music
 * Why do some people buy their music when they can easily download it illegally for free?
 * What are some incentives to buying music vs. pirating it? (supporting the artist, guilty conscience)
 * What do people look for when they purchase music online? (ease of use, popularity, "everyone else is using it")
 * Do most people download full albums or just singles?
 * Are people happy with [|Ticketmaster] or do they want another mainstream option for purchasing concert tickets?

=b) POSSIBLE RESEARCH METHODS:=
 * Qualitative research would be effective in answering many of these questions. For example, there isn't really a YES or NO answer as to "why do you choose to buy your music when you can pirate it for free?" Therefore, I think an opinion-based survey is best. We could give these out to ten people we know who illegally pirate music, and also ten people we know who instead choose to purchase music.
 * Quantitative research is effective for some of these questions too, such as "do you use an online music store?" We could take polls for questions like these, and ask random people around Sheridan and UTM to tally up results.
 * Surveys/questionnaire, interviews

=c) ETHICAL QUESTIONS:=
 * Do you consider downloading music for free is illegal?
 * Do people feel guilt or shame in downloading for free?
 * Are people likely to discuss their downloading habits (due to the legal implications)?

=d) ACTUAL QUESTIONS ASKED:= [|click here to view our online survey] ·   Under 18   ·   19-24   ·   25-30   ·   30-40   ·   Over 40   ·   Yes   ·   No   ·   CD Player  ·  Computer  ·  Radio  ·  Portable Music Players (IPods)  ·  TV <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Other (Please Specify) <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Ticketmaster <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">At the door <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">eBay or Craigslist <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Rotate This, Soundscapes <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Scalpers <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">I do not go to concerts <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Other (Please Specify) <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">At Concerts <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Online <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Retail Outlets <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">I don’t buy merch <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Other (Please Specify) <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Profiles Pages (for fans and artists) <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Ability to Create Playlists (to share with others) <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Wish lists (for albums, tickets and merch) <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Music News, Upcoming releases <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Personal Event Calendar <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Personalized Recommendations <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Recently Listened to Tracks <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Chat Rooms / Discussion Forum <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">User Generated Content (like album reviews, videos, remixes, etc.) <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Marketplace for Selling / Trading (like Craigslist, eBay) <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Other (Please Specify) <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Yes <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">No <span style="font-size: 9pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> ·  <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-bidi-font-weight: bold;">Maybe <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';"> <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 1.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">How old are you? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 2.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Do you pay for your music? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 3.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">What is your opinion about downloading music illegally? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 4.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">How do you listen to your music? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 5.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">How do you usually buy concert tickets? (select all that apply) **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 6.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">What is your opinion of Ticketmaster? Would you like to see an alternative option for purchasing tickets? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 7.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Where do you buy band merchandise? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 8.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Which of the following aspects would you use on a music-centered social networking site? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 9.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">Are you more likely to spend money on music (and music-related products like tickets and merchandise) if you knew that the money was going to support the artists? **
 * <span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> 10.  ****<span style="font-size: 9pt; line-height: 115%; font-family: 'Arial','sans-serif';">We propose to re-design a one-stop online music store that combines the sales of digital downloads, physical releases, concert tickets and merchandise along with a social networking aspect that allows users to create play lists to share with others, review albums and concerts, post user-generated content and discuss music with other users. The site will be created & maintained by artists and bands themselves so they can regulate the sales of their music, and can choose to sell it at their own price (there will be no standard pricing like iTunes). This will eliminate the 'middle men' like Record Labels, TicketMaster, iTunes/Apple, etc. What do you think of this idea? Is it something you think is necessary? Would you use a site like this? If you have any further comments, suggestions, opinions, feelings or thoughts on this topic, please use the space provided. **